![]() Small Page Size (JS, CSS)Ī theme is built-in CSS and JavaScript codes that furnish your website to look intuitive and awesome. You can use a speed testing tool like GTmetrixto know how many HTTP requests a theme creates. Therefore, a lighter theme with few files can load faster as it needs fewer HTTP requests. The theme is a large piece of a website and therefore it has a major impact on page speed and performance. It means the page loads faster when there are fewer HTTP requests. Generally, the limit for a page to load quickly is 60 requests. Not only the number of files being requested but also the files’ size transferred affects website load time. As a result, the latency may increase when a visitor clicks your site’s URL. That way, the more files asked, the longer it takes to load the pages. HTTP requests can populate by the time your site has more traffic. The files include images, fonts, stylesheets, and scripts. It means every file that your browser must ask the server whenever there’s a visitor accessing your site. The number of HTTP requests is one of the key factors you should consider to choose a fast WordPress theme. Here are 5 things to consider finding out whether a WordPress theme is fast or not: As there are thousands of free and premium themes on the market, it will be a tiresome process to choose fast WordPress themes for your site. ![]() We’ve learned that an optimized theme contributes to page speed and SEO performance. Contrarily, you’ll lose the search engine rankings if your website is as slow as a snail. Google considers a fast website to have an impressive user experience and low bounce rates.įurthermore, the fast loading time will affect the time users spend staying on your website and how your site is perceived. Your website needs to load up fast to come to Google’s first page. It seems that the majority of the users also prefer fast-loading links to redirect to content outside Facebook. Facebook does so by prioritizing links that load faster in its news feed. Since 2010 (desktop version) and 2018 (mobile), website load time has been a decisive factor for Google to rank pages. As such, a website that loads its content faster will be preferred by Google algorithms. Page speed does contribute to a better user experience and search engine rankings. From this study, page speed can increase page views and lower bounce rates.Īs a result, the conversion rate goes up as you seize all potential revenue! 2. And what next? They close the deal and come to your sales revenue.Īccording to Amazon, users are likely to expect a page that loads fast, and a slower site can drop revenue significantly. Hence, a fast website is a key factor to make people stay and dive into your web pages and subscribe. They instead will hit the back button and move to other sites that are much quicker to load. It won’t be worth it at all if people need to wait for ages just to see your web pages. Speed is a vital part of your website since every second counts to attract leads and visitors. Using a fast WordPress theme can boost your conversions and improve user experience. Hence, this is such good news for the site’s conversions and ranking. It is a fact that everyone prefers a faster website than the slower ones, and Google does so. Consequently, everything you do for website optimization goes in vain since the chosen theme is not lightweight.īeing selective for choosing a website’s theme is therefore plausible as it leads to how fast or slow your site will be. Your site’s speed will greatly suffer if the theme offers too many features and has tons of resources and low-quality code. You have to bear in mind that the theme you put on your website has a great impact on speed. However, a general rule for all site owners is a site should load the content and pages as fast as a light speed.Īn optimized WordPress theme can help your website to load up fast and appear on the top search through the internet. A study conducted by KissMetrics showed that nearly half of your visitors will drop if your website loading time is more than 3 seconds.
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